Small Business Advertising

small business marketing


Congratulations. You just started a business.

Now what?

Well, now you need to bring in business.

There are a million ways to do that. SEO, Print Advertising, Radio and TV Commercials, etc.

Which is the best? Well it all depends on your business but one thing you will always need is printing. Business Cards and Direct Mail are a must.

Bottom line. If your customers don’t know where you are, who you are or what you do they cant be your customer and you risk losing them to your competition.

Attending networking events are a great start because you can meet poeple face to face and build relationships. Make sure you have lots of cards when you go to these events.

Find a great Boston Printing Company, that can produce quality business cards so you always have plenty on hand. Give these to everyone you come on contact with to get your name out there.

Again it’s all about getting found. It’s inexpensive and it’s effective.

Here is an interesting statistic: For every 2,000 business cards you hand out, on average you will see a 2% increase in sales. This can add up and compound on itself as time goes on.

Also think about advertising through direct mail, cold calling is tough and time consuming. Direct mail allows you to mass advertise and not take up alot of your time.

Not sure where to get your direct mail printed? Here is a company that specializes in direct mail: jbsprinting.net.

In my opinion, direct mail will always give you the best return on the money you spend. There are certainly advantages to advertising online, but I use online advertising as a support to my direct mail campaigns.

They are reliable and do great work. That’s all that really matters in the end when all things are equal. Finding a vendor that you like working with, that treats you fair, and cares about hte end product they are giving you.

Business isn’t just going to come to you so you have to make sure you are out networking and meeting people that can refer business to you. As time goes on you will be come more recognized and well known and you will start to see a constant flow of new business coming through the door.

It can be tough in the beginning, but if you stick to it and keep getting yourself out there and networking your business will slowly grow.

Just make sure you are taking some kind of action, whether it’s print advertising, face to face networking, cold calling, etc. You just have to keep doing some kind of marketing action every day, even if it’s a small action, they all turn into positive results for your business when they are all added up together.

photo credit: The Art of New Business via photopin cc